With knowledge about the past, doing the best for tomorrow: we at Parador are very conscious of our young company history.
HIL Limited, a subsidiary of the Indian CK Birla Group, acquired Parador from its previous main owner , NORDHolding Unternehmensbeteiligungsgesellschaft mbH, in July 2018. "We are pleased to have with HIL Limited a strategic investor by our side who wants to continue the long-term growth course and the successful business model," explains Lubert Winnecken, CEO of Parador. HIL Limited is the market leader in the building material segment in India.
Parador brings a number of innovative products with the right feel for technology, colours, finishes and designs to the market. A fascinating customer magazine is developed with BODEN. Preparation is also underway for the launch of ClickTex and Eco Balance PUR in 2014. The ?New Classics Design Edition? emerges following close collaboration with the architect and product designer, Hadi Teherani. Export accounts for 50% of sales.
As part of the cooperation with the renowned Plant-for-the-Planet.org initiative, 23 enthusiastic children plant a tree in the middle of the Parador exhibition stand, and the company organises a children's academy in parallel with Domotex.
Edition 1 laminate flooring is awarded two design prizes: the German Design Council has given the Interior Innovation Award to “Wave” by Zaha Hadid, whilst the AIT Award has gone to “Cèdre” by Jean Nouvel. The claim “living performance” will accompany the Parador brand from now on.
The innovative digital print technology, Artprint, sets standards in the brilliance of laminate decors. Edition 1 receives the coveted AIT Award and the red dot design award.
As part of further internationalisation, the brand is massively expanded in Great Britain and the Netherlands. Export share is 45%.
The first solid wood flooring in the world with click connection is included in the Parador product range. The convergence strategy increases the brand recognition level in Germany to 35%.
With ClickBoard, the jointless design panel for walls and ceilings, the company brings its latest world premiere to the market. The Parador Marketing Centre is rebuilt and re-opened as the Parador Trendcenter. The brand recognition in Germany increases to 27 %.
In the same year, the Parador end user brand is re-positioned. The "Dream of a room" (ROOM OF YOUR DREAMS) campaign is promoted with TV ads on German television. Parador wins a place among the TOP 100 most innovative medium-sized companies in Germany.
Parador is the first company in the industry to introduce an interactive website. The brand recognition in Germany is at 18%.
Parador extends its distribution network and is now also available in DIY stores. A world premiere, an engineered wood floor with automatic click system, is added to the flooring range.