Writer + Content Creator + blogger
There are many copywriters out there, but few who truly understand copywriting as an art form.
A talented copywriter knows how to adopt various voices, styles and tone based on target audience and brand image.
In addition, a good copywriter understands the effective use logos, ethos & pathos 1) use of logic (i.e. facts, statistics, history) to provide necessary information
2) use of ethos to build credibility and establish oneself as an expert in the field
3) use of persuasion to appeal to consumer's senses and persuade them to act, which in the business world, is the act of purchasing the product.
I'm an expert user of all above methods; a veteran textual salesperson- so to speak.
In addition, my working knowledge bank includes but is not limited to the following:
1) SEO- Search Engine Optimization
2) Behaviour Analysis
3) Consumer Cycle
4) Analytics and Data
5) Social Media
6) Case Studies
7) Consumer Psychology
I'm a published writer and copywriter based in Los Angeles, Orange County and Inland Empire. I write effective copy for websites, blogs, newsletters, magazines, press releases, emails, product descriptions, marketing, advertisement, branding, social media and other digital marketing.
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