Don't underestimate the power of smart copywriting. It can make or break your brand image.
No matter how good the design, concept or strategy, copy remains key to connect with the audience and help you sell.
Contact me today to elevate brand image, increase traffic, boost sales and make profitable connections in the industry.
My vision as a copywriter is simple.
To bring high quality and engaging content to businesses in order to
1) Elevate brand image
2) Increase traffic
3) Boost sales
4) Connect with audience
5) Build lasting relationships
6) Keep them coming back
Unlike other copywriters who have no solid writing background, I boast a strong background in writing and research in addition to marketing knowledge. I have over 8 years of copywriting experience in various industries including fashion, food, manufacture, education, and beauty.
Writing is a complex art that requires years of training and experience. Copywriting can only be mastered by a writer who understands how language can be used to persuade people. Yes- there is a method and theory behind it all -- and I have an excellent grasp on how language can be used to sell.
With my extensive training in writing and marketing, I'm committed to bringing my vision to businesses who wish to create an effective voice that communicates, persuades and connects with consumers.
I create smart copy that is functional and timeless, with solid plan of action. This includes:
1) In-depth research
2) Knowing your competitors
3) Assessing your audience
4) Content & marketing strategy
5) Producing quality materials
6) Assessing effectiveness / feedback
7) Content management
I will help you create an effective and functional strategy that works for you and your business with long term goals in mind.
You want to increase sales? Elevate brand image? Gain followers? I got you covered.
I've seen too many small businesses fail due to lack of strategy, execution and management. On the flip side, I've seen businesses soar above their competitors because of one viral forum post or a few strategically written blogs.
Let me help you build (or rebuild) your business with copywriting that works.
There are many copywriters out there, but few who truly understand copywriting as an art form.
A talented copywriter knows how to adopt various voices, styles and tone based on target audience and brand image.
In addition, a good copywriter understands the effective use logos, ethos & pathos 1) use of logic (i.e. facts, statistics, history) to provide necessary information
2) use of ethos to build credibility and establish oneself as an expert in the field
3) use of persuasion to appeal to consumer's senses and persuade them to act, which in the business world, is the act of purchasing the product.
I'm an expert user of all above methods; a veteran textual salesperson- so to speak.
In addition, my working knowledge bank includes but is not limited to the following:
1) SEO- Search Engine Optimization
2) Behaviour Analysis
3) Consumer Cycle
4) Analytics and Data
5) Social Media
6) Case Studies
7) Consumer Psychology
Now, the simple yet complex question:
WHAT IS COPYWRITING?
By definition, Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.
However, my copywriting doesn't end there.
It entails apt vision, strategic planning, extensive knowledge and skill-- all tied together with a band of creativity.
Due to the evolving nature of business and digital marketing, an excellent copywriter knows how to stay on top of her game with continuous research and working knowledge without ever losing her creative edge.
In order to produce effective copy, the writer must have an in-depth understanding of the business' needs as well as the needs of the consumer.
A good balance is imperative.
Most importantly, the copywriter must be CREATIVE with INTENT TO SELL. The copy must be unique and attention-grabbing, yet with right ingredients (i.e. headlines, taglines, keywords, techniques) that has proven to work for years in advertising.
I will create unique copy that is memorable and successful.
Digital marketing is different than direct marketing because it is faster, more dynamic and versatile.
I can help you expand your web presence by creating personalized, effective copy that works for your business and consumers.
My services include:
Web content writing
Blogging & blog management
Social media marketing
Don't struggle to do it alone. Contact me today to create your voice and identity.