The magazine with the title “Boden” [Floor], covering over 100 pages, tells the story of a journey whose vision is to look for the most beautiful home in the world. This journey leads to inspirational places and people with unique lifestyles – interestingly told and exclusively photographed.
The name of the magazine is of the essence, as the focus is always on the floor, which plays a very special part in all the stories. The new “Boden” magazine and the supplementary app will appear once a year in a German and English language version.
“These days, brand communication goes beyond merely conveying product information,” says Marketing Manager, Birgit Kunth, who is also responsible for the brand management at Parador. “Even the era of purely subtle enticement has passed. Now only the combination of strong forces ensures a high level of effectiveness. In future this will increasingly also include relevant experiences with the brand, which fill our partners and customers with enthusiasm.
Since 1st March “Boden” has also been available as an app with short stories and background information. The app can be found in the App Store under the search term “Parador Magazine”, from where it can be downloaded free of charge.
Parador GmbH & Co. KG
Birgit Kunth / Head of Marketing und Communication
T +49. (0)2541.736-169
F +49. (0)2541.736-8169