Pink and Pop

Coesfeld, January 2012 – The nhow Hotel in Berlin surprises its guests with the unusual.

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For example with its own sound studio over the Spree and room service that brings Gibson guitars to your room including amplifiers and headphones. Even more unusual is the hotel's whole interior, which was created by the New York designer Karim Rashid in his typically colourful, almost surreal signature style.

The visionary designer Karim Rashid likes to break with old viewing and living habits. In order to implement this demand on the floor too, together with Parador he developed three laminate floors for the hotel rooms in the colours of each section of the building: pink in the east tower, blue in the west tower and a discreet grey for the upper tower. Parador Identity laminate flooring is perfectly suited for achieving such unusual projects, because thanks to the “ArtPrint” digital print process, unique floors can be produced in outstanding print quality and fascinating colour brilliance. Parador also supplied a suitable subfloor, “Akustik-Protect 100”, which guarantees very good room acoustics – not to be overlooked for a “musicians hotel”.


Press contact

Parador GmbH & Co. KG

Millenkamp 7-8 

48653 Coesfeld


Birgit Kunth / Head of Marketing and Communication

T +49. (0)2541.736-169

F +49. (0)2541.736-8169

[email protected]



For his designed lifts in the nhow, Karim Rashid won a red dot award in 2012.

Karim Rashid

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